Company OverviewTeam Lead, TA Digital Excellence at Global Pharma Comapny
The successful candidate will take a strategic and holistic view of Company’s overarching digital business objectives and be responsible for how it translates our marketing and medical led integrated brand and customer plans into seamless, omni-channel digital experiences. He/she will lead a team of Digital Managers who are responsible for supporting the brand teams across the Human Pharma portfolio, and will take the role of supporting each team member to plan effective and efficient campaigns that deliver business impact and develop valuable long term relationships with our customers.
The role requires a passion for following User Experience principles, and user centricity is the overall focus. There will be complex problem solving and the opportunity to bring ideas to life both visually and creatively across all areas of the business.
The role requires an excellent communicator, being required to work in close co-operation with the local and corporate (based in HQ) cross-functional teams.
This position reports directly to the Country Digital Head.
Key Job Accountabilities
Interact with senior management teams to understand their strategic needs and serve as a business partner in defining the best way to transform digital experiences through the optimisation and creation of valuable digital experiences.
Take responsibility for delivering on the brands’ business objectives via digital initiatives that build on the organisation’s digital strategy.
Follow a defined customer-centric design process to iterate and improve the experience at every touchpoint of the customer journey.
Use customer research to identify meaningful content opportunities that will add value to both short-term campaigns and long-term strategic customer engagement.
Developing local digital content to a high standard and ensuring replication of existing global content where possible.
Liaise with the UX lead and the Channel Excellence Lead to create a common understanding of and synergy between key activities.
Achieve internal stakeholder alignment and engagement on the integrated customer plan for the brand that will map and coordinate all customer-facing initiatives.
Be proactive and engage with key stakeholders to rapidly explore ideas, identify business and user outcomes to build consensus
Prioritise user and business requirements to serve as the foundation for engineering meaningful solutions.
Monitor the external environment and competition continuously to understand the digital landscape within which the brand exists.
Work collaboratively across functions and departments to drive ongoing success sharing best practices on achieved customer engagement wins.
8+ years of professional experience in delivering measureable customer-centric digital experiences that deliver value for the organisation they represent.
Proven track record of working with senior stakeholders.
3 years line-managing a digital team.
Ideally will have worked in a large, multi-national organisation with cross-territory responsibilities.
Working within either a digital economy organisation (Amazon, Google, Facebook etc) or pharma, healthcare or another regulated industry (eg finance) as part of an in-house or agency team is preferred but not essential.
Outstanding content marketing expertise with the ability to visualise and story-tell complex data and information in an engaging and appropriate manner for customers.
Strong understanding of omni-channel and digital marketing at both strategic and executional levels.
Excellent knowledge of search engine marketing (organic and paid).
In-depth knowledge of email and permissions based marketing best practices.
Familiarity with digital analytics tools.
Fluency in Japanese and English (written and verbal) and ability to interact with all levels within the organization.
Strong team player with mindset of curiosity and learning agility, ability to work across cultures and bring outside-in thinking based on evolving market landscape
Proven digital qualifications / accreditations