|勤務地||Japan - Tokyo|
Global Fashion Brand
Responsible for leading, developing and implementing email marketing and push strategies that contribute to traffic and sales growth across. Oversee content creation for email, push and our Web site, partnering with the Marketing team to ensure consistent tone of voice and messaging across all our channels.
• Responsible for the email marketing and push channels aligning with other departments including PR, Marketing, Online Sales, and Store to drive both commercial and branded activities
• Oversee all aspects of email and push execution including, campaign deployment, scheduling, segmentation, creative development, copy & tone of voice, A/B testing, agency management, optimization, and post-deployment analysis
• Bachelor’s Degree, preferably in online marketing or equivalent E-Commerce experience.
• 5+ years of experience in E-Commerce with email marketing management experience
• Fluent in English, Proficient in other languages helpful.
• Knowledge in e-commerce, omni-channel, commercial & sales mind oriented.
• Working knowledge of the fashion and media industry with proficiency in developing local consumer driven copy.