Location: Japan - Tokyo
Salary: 8000000 - 11000000 JPY
Job Function: PR/Corporate Communications
Reference: JO-180220-147474
Industry: Consumer Goods

Company Overview

Internationally known Home Furnishing Retailer

Job Description

To establish the company brand as the preferred choice in home furnishing products and solutions that create a better everyday life for the many people, thereby reaching business objectives.

• Leads and implement marketing and communication strategy;
• Communication content selection, creation and optimization;
• Contribute to the development of the country media strategy;
• Manage a team of 7+
• stimulating home furnishing interest in each local market ;
• securing a strong brand and competitive position in each local market;
• driving traffic to the IKEA store, IKEA website and digital touch-points by attracting new and more visitors to visit more often, and build loyalty throughout their life stages;
• Be a strong contributor to the country marketing team;
• Lead the marketing communication team, the process of communication content creation, management (integration/dissemination) and optimization and ensure conditions of performance readiness (tool, methods, capabilities) to fulfill the purpose of the function;
•This role contributes to create desire for the company brand and demand for the offer and leverage multi channel customer experience and customer lifetime value through a coherent and unmistakable brand identity and compelling, meaningful and relevant communication which is forward-looking, innovative and inspires both business and people.

Requirements

- Marketing & Communication Background
- Ability to generate disruptive Multi-channel Creative & Communication briefs
-Working in a Matrix organisation
- Stakeholder management
- Management role with a similar team size
- Content Marketing Management & Digital Content Creation
- Home Furniture industry experience
- Brand Marketing, Communication Management & Web analytics experience
-Used to work in a multi channel Marketing & Communication environment (Owned, Bought, Earned)

Additional Job Information

If interested, please contact RGF Hr consultant Benoit Starczewski at:
D: +81-3-6422-4456 | M: +81-(0)80-4922-1717
benoit.starczewski@rgf-professional.com