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Marketing Director

Job Description

Company Overview
This global company equips the financial community with access to an open platform that uncovers opportunity and catalyzes change. With a dynamic combination of data, insights, technology, and news, their customers can access solutions for every challenge, including a breadth of applications, tools, and content—all supported by human expertise. This company facilitates the connections that propel people and organizations to find new possibilities to move forward.

Job Description
The Marketing Director, Japan is responsible for developing and managing a comprehensive marketing program to support the Japan sales and retention objectives. The Marketing Director, Japan works closely with Sales and Account Management, Market Development, and global Marketing & Communications teams to deliver comprehensive marketing programs tailored to local market and business needs, which holistically combine thought leadership content, media initiatives, advertising, events, and digital approaches. The role needs to ensure global Marketing & Communications resources are deployed in the optimal marketing mix, delivering maximum ROI aligned with core business priorities.

Reporting to the Director, Regional Marketing, APAC the role is accountable for the following key deliverables in Japan.

Requirements
Creates a comprehensive Japan Marketing Strategy incorporating global strategies, local business priorities, and deep market insight to define focuses, themes, marketing mix, resource requirements, and targeted output

Manages a team to develop and execute multi-touch marketing campaigns as a part of the Japan Marketing strategy

Creation of most coherent content and messaging for specific priorities and target audiences

Working with local agencies to plan and execute optimal tactical mix

Tracking and reporting against opportunity / pipeline generation or retention metrics

Implements continuous improvement of marketing approaches

Works with stakeholders throughout the business to develop fundamental marketing infrastructure including a local language web presence / digital promotions, communication platforms, and collateral

Represents the Japan Marketing function as a business leader, ensuring strong communication with internal stakeholders including local business leadership, regional functions, and global Marketing & Communications teams to ensure full alignment in both planning and ongoing reporting

Maintains strong relationships with local market stakeholders including industry organizations, thought leaders, and customers

Additional Job Information
Minimum 10 - 15 years of professional marketing experience
International experience highly desirable